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Mercedes-Benz Pride

Client: Mercedes-Benz

Agency: elbkind

While at elbkind I led Mercedes-Benz Global's  very first Pride post. Using a series of different images organised to recreate a rainbow flag, the copy reinforces the the idea that under the rainbow flag, everyone belongs.

A flag is a sign. A sign of unity, of strength, of perseverance, of hope, of courage, of expression. A force that has the power to lift others - to inspire, to include, to make a difference. This month, we’re celebrating this flag. A flag bright in colour that belongs to everyone.

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